STRATEGY is the art of achieving the desired with limited resources, minimal time and effort.

Main / Consulting and Research


Consulting on strategy and market research

Our company provides consulting services and assists foreign companies to enter into the market of Turkmenistan, and helps setting the strategic and operational management systems taking into account local context and legal requirements, as well as assists in the re-structuring of businesses, preparation of sectoral due diligences and market researches.

Strategy management is a system of management of the company, which is based on a set of activities aimed at achieving long-term business goals. The core of such management is the formulation of the company’s strategy and its main tools.

Strategy management focuses on:

  • formulating long-term business objectives;
  • analysis of external and internal environment of the company (market analysis, SWOT-analysis);
  • elaboration of strategy, upper-level strategic initiatives and their planning;
  • design of organizational structure of the company;
  • choice of the degree of integration and control systems; strategic controlling;
  • definition of standards of conduct and company policies in certain spheres of its activities;
  • insures feedback of results and the company’s strategy;
  • improvement of strategy, structure and management response.

Strategy management allows to:

  • gain competitive advantages in the long term;
  • provide customer-oriented production by the company;
  • provide flexible management of the company in a changing environment;
  • develop and effectively use human resources and potentials of the company.

Market research:

TurkmenExpert provides professional marketing research as one of its main specialties. We conduct qualitative and quantitative studies throughout the Turkmenistan. The rich experience and professionalism of TurkmenExpert’s employees allows us to collect comprehensive marketing information for our clients. For this, our team has combined the most effective and proven marketing tools that help as answering the most actual questions which face our clients. Our resources combine high technical equipment, high level trainings and extensive work experience.

Techniques that we apply:

  • Quantitative studies: personal survey (CAPI F2F), telephone survey, snow-ball survey, store check, retail census, retail audit, tracking research, locating research;
  • Qualitative research: in-depth interviews, expert surveys, focus groups, B2B;
  • Mix studies: in-home visits, hall-test, mystery shopping, mystery calling;
  • Desk research: desk research - secondary information processing;
  • Omnibus: the type of quantitative study that is conducted simultaneously for several clients.
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